SEO Houston experts are taking over in our region, but are they really SEO experts? Search engine optimization has been around for around 20 years. But, many people think it is a new development creating in the past 10 years. So why is there such a large gap in when people it become into existence vs when it was implemented?
Search Engine Optimization was created 20 years ago for one simple reason. SEO was created to help search engine robots understand what is on a website. These search engine robots are called “crawlers”. Crawlers are simple robots that scoop up the information on your website to index it into a database known as a search engine. Well these crawler robots don’t see the world like us! They see codes and symbols on the back end of the website which is called the source code. So when these crawlers read your website, they don’t know what an image looks like or a menu is. That is where SEO comes in. As your SEO Houston expert, I would love to explain further!
SEO Title – Example: SEO Houston
The title of a page is very important. For crawlers to understand what the page is about, it needs a proper title. Here are two examples. The correct way and the incorrect way of titling your page for search engines.
- Incorrect Title: Your Gardening Expert
- Correct Title: Landscaping Houston Expert – Lawn Care
The first title is vague but everyone knows what a gardening expert is. But when people search for one, do they type in “your gardening expert”? Or do search engine robots know what a gardening expert is? The crawler “robot” might think you are simply someone that knows about gardens but not someone that services your garden locally.
The second title is on key because anyone searching for landscaping in this great city of ours will most likely type in landscaping or landscaper followed by the name of our city. Also, the crawling robots that index the search engine will know that the page is for someone that services the landscape of your home and cares for your lawn. The crawler then puts you into a category and that category is ‘landscaping in Houston”. So as your SEO Houston Expert for your gardening company, I would never use the word gardener at all because that is something that people do for a hobby and not a career. Instead, I would use the second title to name what people are looking for exactly!
SEO Description -Example:
” SEO Houston Specialist located in north houston. Call us today for SEO Houston service! ”
The description of a page is also very important. The description should be spot on of describing your title. Below are two examples again of the wrong and right way to describe your title:
- Incorrect Description: Welcome to our website. We have 20 years of experiencing in gardening experience. Contact us today.
- Correct Description: Landscaping Houston and beyond is our passion. Looking for an experienced landscaper in Houston? Contact us!
The first title is typical for people to write these days. Welcoming is always a good thing but it doesn’t really describe the title much. The search engine robots are going to think you are a hobbyist gardener and not a professional by using the world welcome in the beginning.
The second title shows the keywords that people are searching for in the very beginning. This describes the title as more of a service that operates in this massive city of ours. Then the world landscaping is used again to emphasize the importance of landscaping and how it relates to the title of the page.
SEO Houston specialist typically get these two basic operations in SEO wrong yet call themselves SEO Experts. What I have just briefed over is 1/1000th of the structure the robots see. As your SEO Houston guru, I will continue to offer short write-ups like this to go over the basics that most SEOs in Houston fail to achieve. Use this information for yourself and become an SEO Houston expert like me or simply contact me for more information about my services.