Do it yourself web design makes one person rich, the company offering that platform for DIY. Why won’t it make you rich? The internet is all about searchability. Searchability is achieved by marketing at lower costs than your competitors. How does that relate you ask? Well, marketing at lower costs requires real SEO. Search Engine Optimization makes it easier for both humans and robots to read your website. In return, most pay per click networks will give you a lower cost per click just because your page is “optimized”. Search engines are all about connecting the client to the correct result. SEO helps with this by making the web page titles, descriptions, and even the pictures easier to understand for the robots and humans. If they are easier to understand and are more relatable then the connection is made. This gives you something called a “high QS” (Quality Score). The higher the quality score, the lower you get charged per paid click!
Do it yourself business website designing will not nor will it ever let you achieve true SEO because it is automated! You can’t control how your links are displayed, how your images render, or how your titles and descriptions are displayed. So without these important SEO functions, you just have a normal website that will get pushed to the back of the search engine. It will never be able to get on page 1 because on page 1, all the websites are professionally built.
On page 1 these professional websites have a lot more going on in the back than the front including optimization, metadata, analytics, search engine submissions, structure, fast load times, structured data and rich text snippets. Do it yourself website builders have less than half of these features. You basically get a white label third-party website that you can write your name on. Search engine DO NOT like that..
Do it yourself website design is like buying a suburban for an appliance delivery company. Yes, it will work but it will not get you anywhere economically and will actually drain your wallet. You need a box truck for that appliance delivery company! Do it yourself is the Suburban and professional is the box truck. The correct tools!