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Social media marketing company located in Houston, TX. that specializes in SMM. Get ahead of your competition by creating social chatter and more site engagement via social networks! Social Media Marketing ( SMM ) is a big part of Search Engine Optimization ( SEO ) which creates better rankings for your site and a great source for one way backlinks. Contact us today for help with the social aspect of the internet which is creating the new foundation of online business at this day in age.
Pressing Trade SEO Company located in Houston, TX. is an internet marketing company established in 2011. Although the company is new the computer gurus that started Pressing Trade have been building websites for over 10 years. Also click on the SEO button at the very bottom of this page for more information on SEO Houston. If you have any questions
SEO, or Search Engine Optimization has become very popular over the past decade along with the basic guidelines of search engine optimization. There are two terms used to describe positive and negative SEO practices. White hat SEO is the use of positive stratagies to further boost page ranking on the internet. Black hat SEO is a good topic to study so you know what NOT to accept as “good” SEO work.
White hat search engine optimization outlines the best practices that will benefit the end user the most. These practices can change from year to year due to the significant rate of expansion of the world wide web. It is beneficial to check out white hat SEO guides often. Even the smartest and most successful SEOs check up on SEO guides every few months. The basic idea of white hat SEO is that the user should be able to read your web page like they would read a book. From top left to bottom right. White hat defines simplicity and ease of use for both end users “customers,” or search engines themselves that read your site to index it. This comes from implementing the correct title tags as well as directory structures and cleaning up messy source code in the back-end.
Black hat search engine optimization outlines the worst practices that will not benefit the end user. The practices change every day due to the attraction of cutting corners to get a sight edge to the top of the search engines. These bad practices include buying link packages to boost ranks from unrelated websites. This is the most commonly used black hat SEO strategy and is extremely misused in the online world. Since search engines do not like “junk” link packages, they will not give you the page one ranking you want. Black hat will improve your ranking but completely in the worst way possible. There are a ton of other black hat strategies like keyword stuffing and hidden text. It is always a good idea to study black hat SEO just to get an idea of what not to do.