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Do it yourself web design makes one person rich, the company offering that platform for DIY. Why won’t it make you rich? The internet is all about searchability. Searchability is achieved by marketing at lower costs than your competitors. How does that relate you ask? Well, marketing at lower costs requires real SEO. Search Engine Optimization makes it easier for both humans and robots to read your website. In return, most pay per click networks will give you a lower cost per click just because your page is “optimized”. Search engines are all about connecting the client to the correct result. SEO helps with this by making the web page titles, descriptions, and even the pictures easier to understand for the robots and humans. If they are easier to understand and are more relatable then the connection is made. This gives you something called a “high QS” (Quality Score). The higher the quality score, the lower you get charged per paid click!
Do it yourself business website designing will not nor will it ever let you achieve true SEO because it is automated! You can’t control how your links are displayed, how your images render, or how your titles and descriptions are displayed. So without these important SEO functions, you just have a normal website that will get pushed to the back of the search engine. It will never be able to get on page 1 because on page 1, all the websites are professionally built.
On page 1 these professional websites have a lot more going on in the back than the front including optimization, metadata, analytics, search engine submissions, structure, fast load times, structured data and rich text snippets. Do it yourself website builders have less than half of these features. You basically get a white label third-party website that you can write your name on. Search engine DO NOT like that..
Do it yourself website design is like buying a suburban for an appliance delivery company. Yes, it will work but it will not get you anywhere economically and will actually drain your wallet. You need a box truck for that appliance delivery company! Do it yourself is the Suburban and professional is the box truck. The correct tools!
First off, SEO has been abused and most do it yourself website builders claim to have SEO. Website Building “do it yourself” websites will never have true SEO as they claim. Why? Their code is incorrect for the search engine crawlers readability of SEO. Real SEO is tedious, timely, and often costly with most companies. The reason why real SEO is expensive to perform is that real SEO starts with the basic initial design of a website. If you already have a website and it is structured wrong, adding SEO is like putting premium wheels on an economy class car. It won’t work.. Now to get good marketing, most people don’t know that you need SEO! Real SEO! In marketing, there is something called a quality score that is used to determine the cost of your ads. The low-quality score means high cost of ads which also means your competitors will prob be paying less for the same type of advertisement! So to win at the end (like my clients do), you need real SEO put together with a solid Pay Per Click campaign on not just one but all of the networks. This sounds expensive but it isn’t in the long run. In the end with real SEO and real marketing strategy, you will have what you want. Customers.
Geo Metro vs Chevrolet Corvette
There are a lot of do it yourself website builders out there that seem practical. But what is hidden is the code and the function of the websites. They all claim they have great code, SEO ( real seo is expensive), and multi-platform templates. Well, the templates are pretty but rarely do they render how you want them to on all platforms. SEO is precise and very complicated because it is not only the code that is SEO but it is also the way the website is structured and built. And as for the great code? No, just no. It is like calling a Geo Metro a great car. Do it your self-website builders have some of the poorest written code that the search engines hardly can read. Here at pressingtrade.com, we specialize in coding, SEO, and rendering of websites. For example. Check out this website you are on! It will render on every page perfectly. Do it your self-website builders might seem smart but realistically they are making the internet harder to use and more novice than ever. When someone is looking for your site, you want them to know they are on a solid commercial website. Not some at home built, slow loading, poorly rendering site. Contact us for more information about professional website building vs do it yourself website building. And btw, do it yourself website builders will never get you to page 1 on Google. So you will never be found unless you spend a lot more money on advertising than you need to.