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Pressing Trade SEO Company located in Houston, TX. is an internet marketing company established in 2011. Although the company is new the computer gurus that started Pressing Trade have been building websites for over 10 years. Also click on the SEO button at the very bottom of this page for more information on SEO Houston. If you have any questions
SEO, or Search Engine Optimization has become very popular over the past decade along with the basic guidelines of search engine optimization. There are two terms used to describe positive and negative SEO practices. White hat SEO is the use of positive stratagies to further boost page ranking on the internet. Black hat SEO is a good topic to study so you know what NOT to accept as “good” SEO work.
White hat search engine optimization outlines the best practices that will benefit the end user the most. These practices can change from year to year due to the significant rate of expansion of the world wide web. It is beneficial to check out white hat SEO guides often. Even the smartest and most successful SEOs check up on SEO guides every few months. The basic idea of white hat SEO is that the user should be able to read your web page like they would read a book. From top left to bottom right. White hat defines simplicity and ease of use for both end users “customers,” or search engines themselves that read your site to index it. This comes from implementing the correct title tags as well as directory structures and cleaning up messy source code in the back-end.
Black hat search engine optimization outlines the worst practices that will not benefit the end user. The practices change every day due to the attraction of cutting corners to get a sight edge to the top of the search engines. These bad practices include buying link packages to boost ranks from unrelated websites. This is the most commonly used black hat SEO strategy and is extremely misused in the online world. Since search engines do not like “junk” link packages, they will not give you the page one ranking you want. Black hat will improve your ranking but completely in the worst way possible. There are a ton of other black hat strategies like keyword stuffing and hidden text. It is always a good idea to study black hat SEO just to get an idea of what not to do.
The impact a properly designed and coded website will have on your company
Technology has come a long way and so has the internet. In the 1980’s a company using the internet to gain customers was impractical and costly from the lack of users and the cost of web design. Over the past 30 years many programmers around the world have created templates for people to use to build web pages while bringing down costs. This industry has become very big with large website hosting companies.
While common templates look good most of the time and function correctly, they are typically not coded correctly for the search engines to properly read. The internet’s search engines are becoming flooded with outdated, poorly coded websites which is causing a decline in overall user experience. The search engines got tired of the past couple of decades of clutter that has been built up and they have just created new laws that govern the operations of the internet. All of the major search engines prefer clean coded sites so that they load faster and can be read easier by internet robots. Internet robots are used to build these massive databases of information that you find by typing something into Google, Yahoo, or Bing.
Due to the sudden high demand of clean coded a.k.a “Optimized” websites, some of the biggest players in the website design game have made hundreds of finely tuned templates. There is only one downside to using these templates. They are all the same! So this is where pressingtrade.com steps in. Pressing Trade will take these templates and not only redesign them to make them unique, but we will also integrate new features and innovations to create the best looking and functioning websites on the internet. Basically, we are taking the best of the internet made by the founders of the biggest internet companies and making it better! Pressing Trade will also further optimize the templates by integrating major social media sites for SEO purposes. This will give your users a better experience by being able to share any page, product, or files with their friends with two clicks of the mouse button!
What Pressing Trade Internet Marketing Company is doing is exactly what the big search engines want and prefer. In return, the search engines will put sites such as pressingtrade.com, doggroominginhouston.com, and mjappliances.com much higher on the search engines results page. But, since pressingtrade.com is a very dynamic and innovative company we build our websites to achieve places on page 1 of every search engine. To do this we further optimize information about your business on other websites that link to yours so the search engines can read those sites easier also. Sites such as Yellowbook, Yelp, Whitepages, Angies List, etc.. Just four to six months of continuous optimization of all internet content in or outside of your site will give you and your business first page results on all of the major search engines instead of being on page 34 or 53 where no one will ever find you.