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The impact a properly designed and coded website will have on your company
Technology has come a long way and so has the internet. In the 1980’s a company using the internet to gain customers was impractical and costly from the lack of users and the cost of web design. Over the past 30 years many programmers around the world have created templates for people to use to build web pages while bringing down costs. This industry has become very big with large website hosting companies.
While common templates look good most of the time and function correctly, they are typically not coded correctly for the search engines to properly read. The internet’s search engines are becoming flooded with outdated, poorly coded websites which is causing a decline in overall user experience. The search engines got tired of the past couple of decades of clutter that has been built up and they have just created new laws that govern the operations of the internet. All of the major search engines prefer clean coded sites so that they load faster and can be read easier by internet robots. Internet robots are used to build these massive databases of information that you find by typing something into Google, Yahoo, or Bing.
Due to the sudden high demand of clean coded a.k.a “Optimized” websites, some of the biggest players in the website design game have made hundreds of finely tuned templates. There is only one downside to using these templates. They are all the same! So this is where pressingtrade.com steps in. Pressing Trade will take these templates and not only redesign them to make them unique, but we will also integrate new features and innovations to create the best looking and functioning websites on the internet. Basically, we are taking the best of the internet made by the founders of the biggest internet companies and making it better! Pressing Trade will also further optimize the templates by integrating major social media sites for SEO purposes. This will give your users a better experience by being able to share any page, product, or files with their friends with two clicks of the mouse button!
What Pressing Trade Internet Marketing Company is doing is exactly what the big search engines want and prefer. In return, the search engines will put sites such as pressingtrade.com, doggroominginhouston.com, and mjappliances.com much higher on the search engines results page. But, since pressingtrade.com is a very dynamic and innovative company we build our websites to achieve places on page 1 of every search engine. To do this we further optimize information about your business on other websites that link to yours so the search engines can read those sites easier also. Sites such as Yellowbook, Yelp, Whitepages, Angies List, etc.. Just four to six months of continuous optimization of all internet content in or outside of your site will give you and your business first page results on all of the major search engines instead of being on page 34 or 53 where no one will ever find you.
The first six months of your site requires an advertising boost!
To get to the first page of the search engines results for your site requires a balance of freshly updated content, search engine optimization, and a steady advertising campaign. The reason why marketing is needed and not just recommended is because it gives your website a commanding search result position(s) in as little as 36 hours. Yes, you do have to pay every time someone clicks on your advertisement, and most people assume it is very expensive. Not for pressingtrade.com! Google prefers highly trained ad-words professionals so that their search engine stays clean and accurate. The ad-words gurus at Pressing Trade Internet Marketing have advanced training in this field. In return the average bids can be greatly optimized if all of the values Google is looking for are there. With an adwords specialist you will save upwards of 60% in wasted clicks and overbidding. The first rule of creating advertisements to launch your website is to never use flash! Flash ads while cool and pretty are hard for Google to read. Google prefers html ads so that the advertisements and the keywords associated to them give your landing page value. These ads are placed on the “Display Network” which is a series of websites that have a small, medium, or large space available for network ads to be shown. If your websites ad is clicked, the owner of the website that displayed your ads will get a small percentage of what you paid for that ad. This is the most popular way to advertise on the internet since it creates profits that you can reinvest into your own ads if you have a display network set up on your own site for others to use. You can also block out your competition from using your website for their ads.
The most efficient way to advertise is through the “search network”. When you go to Google and type something in the search bar, there are three results on the very top of the results page which are usually highlighted. These results get clicked the most of course, but that is for a reason. These results are really “search network” advertisements. Now, to get your website going during the first six months you want to be in this position on the search networks. What makes it the most efficient? Unlike the display network discussed above, the search network is text only. The text ads on the search network have many more settings and notifications for tracking and better calibration. This drops the cost for the ad to show on the search results page by up to 70% if done by a highly trained ad words specialist. There are also demographic settings so if you want to advertise just to downtown Houston and The Woodlands only, it can be done! Contact Pressing Trade for more detailed information about this advanced topic.
Website Design is the process of creating digital content for internet marketing of different types. Website design can be tricky due to strict guidelines from giant search engines. If the design and coding stage is done improperly, your website may become useless. It is very important to have a professional webmaster and SEO design your companies internet site.