Internet Marketing in Houston
It is tough to decide which company to work with when you are at the stage of your business where you will need internet marketing. Pressing Trade has the most cost effective route for internet marketing in Houston that the competition can’t offer. First, anything you need to know about internet marketing can be found on the internet. Search Google, Yahoo, Bing, Lycos, or even ask.com for internet marketing guides. If you look closely at the sites, the guides end up looking more like products that someone is trying to sell you. Sure you can attempt to become a professional SEM (search engine manager), a Web Master, and an eCommerce Manager to build your marketing system which would take years. Or you can contact us and set up a hassle free, informative consultation so we can explain the world of web 2.0 and internet marketing options.
Understanding the basics of Internet Marketing in Houston
Lets start in the beginning with the customers. Lets say we own an ice cream shop in Houston and want to get more customers by using the internet. The customers that are looking for ice cream will be broad. That’s good, so we will use the word ice cream. Now when the customer types that in, where do you come up? There are many different places where your business will come up. This sounds like it can get expensive! No worries though. Most of the space used for common search results is free. Thats right, I said FREE! But getting this space requires a basic SEO friendly website. If you don’t have a web 2.0 website click HERE. Most of the free areas of online real estate are spread out through dozens of sites including the biggest such as Facebook, Google, and Bing. Some of these free listings are third party business listing sites. A small portion of this free advertising area is on your automobile or phones GPS system. With our basic marketing package all of these areas will show your business information when the key word “ice cream” is typed in the search engine.
Competition and Internet Marketing in Houston
The keywords “ice cream” is a very popular and competitive keyword. Of course, that means there is more competition. Pressing Trade will get you listed above these competitors, but since the keyword is common this process can take up to 3 months. During this stage it is best to build a basic inexpensive Pay Per Click advertisement campaign. A Pay Per Click Campaign would be most effective during the summer time when ice cream purchases are high. The best time to advertise is during high sales. Obviously the customers are out if the sales are high so lets grab them! You do not necessarily need the pay per click campaign to do this though. Your basic SEO friendly website along with the standard internet marketing package located at the Internet Marketing Pricing tab on this site will bring in these customers. This package is very inexpensive and will register and build your website into all of the free internet marketing real estate areas available in Houston.